Rooted Living is a startup created by Northeastern Alumni that wanted to improve the quality and wellbeing of the snack scene in Boston. 

Rachel, the founder, is looking for a packaging redesign, an elevated design strategy, and new web pages to bolster the brand’s online presence.

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A mobile customizable IB assignment and exam 
tracker. Given the self-directed nature of the 
international Baccalaureate (IB), students are expected 
to govern their own academic timeline. Students 
often quickly become overwhelmed and stressed. 

This app is designed to tackle the mental strain that 
comes with preparing for the multi-layered exam.

Research writing//
Editorial design

In today’s digital age, thoughts can be fleeting and are often traceless. As the final project of my college years, I want to make a memento of everything I’ve learned in my college experience. To visually and verbally document how learning about different sociopolitical, economic, and cultural issues has shaped my worldview.

An e-commerce site for a hypothetical client, Freshly Dropped, to showcase the company’s mission to deliver high-quality meal kits and a stress-free experience. 

The brand is earnest, simple, and clean. It should visually communicate a sense of sincer serenity, while still effectively guiding the users through the information at hand. 

As a part of Northeastern’s experiential learning, 
I was a full-time co-op UI/UX Designer. I 
participated in BLA’s mission to design and I
build complex digital platforms for scaling businesses seeking to offer new products 
with engaging user experiences. 

Graphic Design

The Chinese zodiac is the twelve animals in China that match the twelve earthly clans according to the year of a person’s birth.

I designed a series of posters to level the playing field of those who know their astrological sign by heart and those that know about the significance of their
Chinese zodiac signs. 

As a co-op part of the GXD team, I was a part of the effort to enable teams to effectively repurpose and scale content across multiple pages by supporting their migration into a Central Messaging System. 

I also had the opportunity to collaborate with different cross-functional teams on content modeling and content governance to reduce redundant workflows and achieve consistency.