Grik Theraputics

A biopharmicutical company’s promise to the rare desease community

UI/UX
Brand Identity
Logo Design

We worked with Northeastern‘s industrial Ph.D. progam Alumni Andrew Zor, a pharmacologist who brings his life science business and corporate strategy expertise to GRIK Therapeutics.

We put together a B2B website tailored to the need to effectively understand Grik’s mission to relevant stakeholders, as well as a design strategy that reflects their brand accurately.

Our team

Currently, there is still no cure for DS, a genetic epilepsy characterized by prolonged and recurrent seizures, often lasting for 5-10 minutes and potentially up to 1 hour, and a considerable risk of sudden unexplained death from epilepsy (SUDEP).

Existing FDA-approved treatments only aim to manage disease symptoms by reducing seizure frequency and severity. In light of this, Grik Therapeutics received Northeastern’s Spark Fund from the Center for Research Innovation to help continue their efforts to cure Dravet syndrome.

The problem

There is a clear and pressing need for more effective drugs.

Patients need a drug that can substantially improve therapeutic efficacy and quality of life, by targeting the underlying brain pathology responsible for Dravet Syndrome. As Andrew and his founders continue to advance promising compounds towards the clinic, we worked on a page tailored for their target audience.

Discovery Phase

Learning the
biopharmaceutical landscape

To begin, we had a lot to learn about the current progress of biopharma companies, and what potential stakeholders would want to learn from Grik Therapeutics via their websites. We did some competitive analysis to understand the differences in medicinal branches and what each website identity conveys about the brand.

Since this is a B2B website, we needed to explore the website via different user identities to gather a better sense of what information should go where. We particularly honed in on potential user stories to best estimate what features will be needed.

We also refined the vision for Grik therapeutics through some brand exercises. This helped us understand how Andrew wanted to position themselves in the landscape.

First Phase

Once we were on the same page about what Grik wants to be, we got to prototyping. We consolidated the basic structures of the website with site maps and a few iterations of lo-fis. These are also made and passed along to the development to ensure the project timeline is not compromised.

Over the few iterations of lofis, we tried to balance the density of information with a format that makes it easy to read. There was a lot of information to be sorted into a readable flow.

Refining what Grik is

We wanted the brand to look professional, but approachable. It was important both high-level pharmaceutical executives and parents looking for options for their child with DS can both get what they need from the website.

The color palette, font choice, and image treatment were made with those needs in mind. View the entire brand identity guide here.

Final Look

Here is the final look at Grik’s website.

Presenting at Scout’s end-of semester showcase

That’s our team presenting our final product to interested parties! Thank you to Scout for the opportunity.